13 Únor 2008 0 Komentářů

Nejlepší e-mailingy za rok 2007 podle MarketingSherpa.com

Tenhle přehled se vám může jednou hodit. Pro “inspiraci” :) .

#1. Best Email Opt-in Campaign

Gold B-to-B:
Voltimum

Gold Consumer:
AIR MILES Reward Program (Canada)

#2. Best Email Newsletter for Marketing Purposes

Gold B-to-B:
Ariad Marketing Sense

Gold Consumer:
Olympus Designed to Do More

#3. Best Promotional Blast — Direct Sale or Lead Gen Offer

Gold B-to-B:
ESCO Customized Email Program

Gold Consumer:
Red Motorazr Launch

#4. Best Single Welcome Letter (to New Subscribers)

Gold B-to-B:
Intevation Report Welcome (EmailLabs)

Gold Consumer:
Greenbrier Welcome

#5. Best Automated Series (Auto Responder)

Gold B-to-B:
MyFax Lead Nurturing Series

Gold Consumer:
RoadRunner Sports First Time Buyer Program

#6. Best Triggered Personalized Email

Gold B-to-B:
Mutual of Omaha Key Client Forum

Gold Consumer:
OnStar Hands-Free Calling Reminder

#7. Best Postcard-Style Campaign

Gold B-to-B:
SAS Online Announcement

Gold Consumer:
Hotel Indigo Podcast Email

#8. Best (or Most Dramatic) Test you Learned From

Gold B-to-B:
RSA6100A Launch Campaign (Tektronix)

Gold Consumer:
Sprint Holiday Campaign

#9. Best Non-Email Opt-in Messaging

Gold B-to-B:
On the Record Online – Podcast

Gold Consumer:
Nick.com Launchpad Desktop App

#10. Lifetime Achievement Award
VistaPrint Snoozeman


O autorovi
Vladislav Bureš — copywriter a konzultant pro přímou komunikaci. Portfolio naleznete na Madcow.cz. V případě zájmu mi napište přes kontaktní formulář nebo si mě přidejte na Twitter: @madcowcz.

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