Nejlepší e-mailingy za rok 2007 podle MarketingSherpa.com
Tenhle přehled se vám může jednou hodit. Pro “inspiraci”
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#1. Best Email Opt-in Campaign
Gold B-to-B:
Voltimum
Gold Consumer:
AIR MILES Reward Program (Canada)
#2. Best Email Newsletter for Marketing Purposes
Gold B-to-B:
Ariad Marketing Sense
Gold Consumer:
Olympus Designed to Do More
#3. Best Promotional Blast — Direct Sale or Lead Gen Offer
Gold B-to-B:
ESCO Customized Email Program
Gold Consumer:
Red Motorazr Launch
#4. Best Single Welcome Letter (to New Subscribers)
Gold B-to-B:
Intevation Report Welcome (EmailLabs)
Gold Consumer:
Greenbrier Welcome
#5. Best Automated Series (Auto Responder)
Gold B-to-B:
MyFax Lead Nurturing Series
Gold Consumer:
RoadRunner Sports First Time Buyer Program
#6. Best Triggered Personalized Email
Gold B-to-B:
Mutual of Omaha Key Client Forum
Gold Consumer:
OnStar Hands-Free Calling Reminder
#7. Best Postcard-Style Campaign
Gold B-to-B:
SAS Online Announcement
Gold Consumer:
Hotel Indigo Podcast Email
#8. Best (or Most Dramatic) Test you Learned From
Gold B-to-B:
RSA6100A Launch Campaign (Tektronix)
Gold Consumer:
Sprint Holiday Campaign
#9. Best Non-Email Opt-in Messaging
Gold B-to-B:
On the Record Online – Podcast
Gold Consumer:
Nick.com Launchpad Desktop App
#10. Lifetime Achievement Award
VistaPrint Snoozeman
O autorovi
Vladislav Bureš — copywriter a konzultant pro přímou komunikaci. Portfolio naleznete na Madcow.cz. V případě zájmu mi napište přes kontaktní formulář nebo si mě přidejte na Twitter: @madcowcz.




